Today’s Tip: Customers are sweet on thank-you mints
Private label "thank-you mints" are a great way of branding. Customers take the mints with them in their pocket and will later be reminded of their restaurant experience - potentially returning for another meal. Customers like...
Today’s Tip: Building brand awareness
Independent operators often overlook a simple yet powerful marketing opportunity available to them each and every day. Placing the business name, logo and contact information on everyday items such as carryout containers...
Seven tips for developing a restaurant concept
Whether you are thinking of opening a new restaurant or rebranding your current concept, what you come up with during the initial stages of your restaurant’s development could already decide the fate of your...
Five steps for franchisors and franchisees to maximize branding and generate business
Picture this: you are on your way into work in the morning and you notice out of the corner of your eye the Starbucks logo. What is the first thing that comes to mind? When you see the Starbucks logo you might think of...
Extending Your Brand
Successful family and casual restaurant chains often find themselves facing a difficult challenge. To build more restaurants in an already well serviced market...