Social Media

Aquatics Manager, The Boulevard Club Ltd (Ontario)

Title Restaurant, Corporate Casual-FOH Senior Manager, Questus Hospitality (Manitoba)

Host, The Fairmont Express (B.C.)

Social Media

Restaurant marketing trends for 2012
The global economy has still not fully recovered, so we are looking at another year of finding ways to offer customers the best value. But with growing food costs, as well as increases in taxes and real estate...

Five steps to digital marketing success
Newer technology can improve the performance and effectiveness of your marketing campaigns. Digital media allows you to get closer to your customers, reaching the right person with the right message at...

How to guide employee use of social media
Business owners now possess the unprecedented ability to reach out directly to their customers or prospective customers through an interactive interface which essentially creates a dialogue with the...

The pros and cons of online discounting websites
There is a huge array of online discount sites like Groupon and Living Social sprouting up across the country and around the world. There are without a doubt great deals from a customer standpoint, but...

Eight items to consider when drafting a social media policy
While many large restaurant franchisors may prefer to forbid their franchisees from administering their own social media profiles in order for the franchisor to control the brand, some smaller or emerging...

Tapping the power of your restaurant’s employees through social media
The rise in social media has left employers with two choices: embrace or avoid the phenomena. While some have chosen to shy away, the resounding mentality seems to be that cyberspace conversations are...

Is mobile marketing for you?
Mobile marketing seems to be the new hot topic for restaurant and foodservice operators around the world, but like social media and other new technological trends, there seems to be a lot of talk but..

How to monitor online discussion boards Over the past decade it has become easier than ever for diners to get the scoop – both good and bad –about your restaurant. Thanks to the evolution of search engine technology, it only takes a few keystrokes... Social media marketing 101 RSS Feed. Widget. Wiki. Tweet. Blogosphere. Welcome to the Internet 2.0. Just when you finally got a handle on yesterday’s language of technology, in comes a new wave of jargon to get your head around. It’s easy... PHAT deli launches detailed ordering app for iPhone The App was created by 285 Digital Media Ltd. for PHAT, an upscale Jewish-style deli that offers soups, salads and many varieties of sandwiches, including a beef dip on baguette... The 1P of foodservice marketing Marketers talk about the 4Ps of marketing (product, place, price and promotion) and while the traditional marketing Ps still form an important backbone to a marketing plan... Social networking for bars: Are Facebook and Twitter right for your bar? Social networking has a lot in common with the operation of restaurants and bars every day. In fact, before Facebook and Twitter came along...



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