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Maintain your building exterior
December 15, 2011

 

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Today's restaurant marketing tip: Sell your menuIt is true that you only get one chance to make a first impression.  A potential customer’s first exposure to your operation occurs when they see the exterior of your facility. Too often, the exterior property is neglected creating a negative image. Paint and stain that have not been updated, burnt out lights that have not been replaced, landscaping that has not been maintained and parking facilities that are poorly marked and full of litter suggest that management does not show the care and attention to detail that guests would expect. The risk of visiting a new establishment must be reduced for guests by constantly upholding high standards and communicating this attitude through the presentation and condition of the physical facilities.

Courtesy of David Swanston, a Hospitality and Foodservice Consultant, Principal of Focused Industry Training Seminars and is an instructor at major Canadian university business schools. Since 1997 he has helped a wide variety of organizations develop and launch new concepts, turn around troubled operations, and improve sales, profits, controls and efficiency. To learn more about how he can help you improve your sales, profits and performance, contact him directly at 905.331.6115 or contactfit@fitseminars.ca.
 


 


 

 
 
 
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